AOG names Bryce Sutton president of Your IA

Associate Owners Group appointed Bryce Sutton as president of its Registered Investment Advisory firm, Your IA, effective January 2026. The move is meant to strengthen the firm’s advisor-owned model as AOG expands its wealth management platform. Why it matters: - The appointment puts an experienced RIA and asset-management executive in charge of a core part of AOG’s wealth management business. - Your IA is designed to let advisory teams keep ownership of client relationships while operating with compliance, technology and support from AOG. - The leadership change signals AOG’s push to attract advisors who want independence plus equity in the platform they help build. What happened: - Associate Owners Group named Bryce Sutton president of Your IA, AOG’s Registered Investment Advisory firm, effective January 2026. - Sutton has more than 30 years of experience in investment management and financial advisory. - AOG said Sutton will lead Your IA’s next stage of growth. The details: - Sutton’s background includes founding and co-founding multiple RIAs. - His last 15 years have focused on private wealth advisory and asset management. - His work has included building advisor leadership teams and launching private funds, ETFs and mutual funds. - Sutton has also maintained relationships across institutional, ultra-high-net-worth, foundation, endowment and corporate communities. - Before joining Your IA, Sutton founded Colab Capital, LLC in 2025. - Colab Capital is AOG’s institutional investment advisory platform. - Sutton remains CEO of Colab Capital and is dually registered with Your IA. - Your IA operates as part of AOG’s broader Wealth Management Pillar. - Your IA currently serves advisors and clients across the United States. - The firm lets advisory teams retain their own branding and operate as DBAs in the Investment Advisor Representative space. - Your IA says its model is built on independence, fiduciary accountability and equity ownership. - AOG’s integrated Wealth Management Pillar also includes Colab Capital and First Asset Financial. Between the lines: - AOG is using leadership with institutional experience to reinforce a model built around advisor ownership rather than a traditional employee structure. - The emphasis on equity-driven ownership suggests AOG is competing for advisors who want more control and long-term upside. - The appointment also ties Your IA more closely to AOG’s broader strategy across financial, insurance and technology businesses. What’s next: - Sutton will be responsible for guiding Your IA’s growth strategy under AOG. - AOG is positioning Your IA as a destination for advisors seeking independence with platform support. - The company said the structure is intended to help advisors and clients manage, protect and transition wealth with clarity and purpose. The bottom line: - AOG is putting an experienced executive at the helm of Your IA as it tries to scale an advisor-owned wealth platform with institutional backing and shared equity incentives.