APCO President Courtney Hoffman named 2026 Woman in Retail honoree

APCO Holdings President Courtney Hoffman has been named a 2026 Woman in Retail by Auto Remarketing for her leadership and long career in automotive retail. The recognition highlights her more than 30 years in the industry, where she has helped lead more than 40 acquisitions and is now focused on technology, data and affordability in the used-car market.

Why it matters: - The honor spotlights one of APCO Holdings' top executives and puts a leadership and succession story in front of the automotive retail industry. - The recognition also underscores how dealers are leaning on technology, pricing tools and customer experience to compete in a tighter used-car market.

What happened: - Auto Remarketing named APCO President Courtney Hoffman a 2026 Woman in Retail honoree. - APCO announced the recognition on July 8, 2026, from Ponte Vedra, Florida. - The award recognizes women who have made a meaningful impact in the automotive industry through leadership, innovation and service.

The details: - Hoffman has spent more than 30 years in the automotive industry. - Hoffman started working in the industry at 17 under the mentorship of her brother, Tony Wanderon, who is APCO's chairman and CEO. - Hoffman has worked across operations, claims, sales and mergers and acquisitions. - Hoffman helped lead and execute more than 40 acquisitions across the automotive and F&I industries. - Hoffman said M&A is about bringing together people, cultures and businesses in a way that creates long-term value and growth opportunities. - Hoffman said her family has been active in the automotive business for decades. - Hoffman said her grandmother was one of the first female auto dealers in Florida. - Hoffman said her father dedicated his career to a car dealership, her husband serves as COO of a large privately owned dealership and her brother has been her business partner for more than three decades. - Wanderon said Hoffman combines industry knowledge, strategic thinking and care for the people she works with. - Wanderon said Hoffman's work ethic and leadership are reflected in her ability to build relationships and drive results across the business.

Between the lines: - The honor adds external validation to APCO's leadership bench at a time when dealer groups are under pressure to improve margins and customer retention. - Hoffman's comments point to a broader shift in retail automotive: dealers are using AI-driven pricing tools, inventory management and value-added ownership experiences to respond to affordability concerns. - Hoffman said dealers who combine technology with a strong customer experience will stand out.

What's next: - Hoffman said she will keep watching how dealers use technology and data to address consumer affordability in the used-car market. - APCO will continue marketing F&I products under brands including EasyCare, GWC Warranty, Crystal Fusion and MemberCare through independent agents and an internal salesforce. - The company says it has protected more than 28 million customers and paid more than $4.5 billion in claims since 1984.

The bottom line: - Hoffman’s recognition reflects both her long career in automotive retail and the growing importance of technology-led dealer strategies in a tougher market.