AMC Global names Crystle Uyeda executive vice president

AMC Global has appointed Crystle Uyeda as executive vice president, where she will lead business development and client relationships as the market research firm looks to expand its custom research and consulting business. Uyeda joins from Qrious and brings nearly 20 years of experience across client consulting, business development and strategic growth.

Why it matters: - AMC Global is adding a senior leader with deep experience in client consulting and business development as it pushes growth in custom research and consulting. - The hire supports AMC Global's focus on helping brands make launch decisions with consumer and purchaser insights.

What happened: - AMC Global announced the appointment of Crystle Uyeda as executive vice president. - Uyeda will lead business development initiatives, strengthen client relationships and support growth in AMC Global's custom research and consulting business. - The company is based in Blue Bell, Pennsylvania.

The details: - Uyeda brings nearly 20 years of experience across client consulting, business development and strategic growth. - She spent 17 years at Gongos, later Human8, in leadership roles across client consulting, business development and strategic growth. - Her most recent role was in business development leadership at Qrious, where she worked with organizations on complex business challenges through consumer insights. - Ken Roshkoff, president of AMC Global, said clients rely on the firm for major decisions, including evaluating new product ideas and preparing for launch. - Roshkoff said Uyeda understands how to build lasting client relationships and help organizations get more value from research investment. - Uyeda said she is drawn to organizations that combine strong research with practical business guidance. - Uyeda said AMC Global has built a strong reputation for helping clients make confident decisions during the product launch process.

Between the lines: - AMC Global is signaling that growth will come from deeper client partnerships, not just new business wins. - The appointment also reinforces the company's positioning around product launch support, where speed, research quality and decision confidence matter.

What's next: - Uyeda is expected to expand strategic partnerships and help drive growth for AMC Global clients. - AMC Global is likely to continue leaning on its launch-focused research tools and consulting work as it builds its business. - The company cites its proprietary PFU (Purchaser Follow-up) tool and a broader suite of launch tools as part of that offering, with more information available on the company's website.